Computing Direct Mail ROI

The mini-spreadsheet below can help you determine if a direct mail campaign will be successful for your organization. By plugging in some basic numbers you can determine a break-even point and a projected return on your investment.

However, it is a pure spreadsheet - driven by numbers but missing the four most important factors in direct mailings: list, presentation, offer and timing - the items that make it an art, not just a science.

IMPORTANT: In order to change the numbers in the spreadsheet, you must click the -Edit- button along the top row.